零售商们在线上到线下、线下到线上之间游走时，会发现数字交互与线下环境结合的力量源泉所在。消费者们对于数字化日益敏/感，并希望获得多渠道的零售体验。于是，许多零售商们将触摸一体机作为辅助销售工具，用以提供产品信息、导航等。

RUGUOZHENGQUESHIYONG，CHUMOYITIJISHIKEYICHONGFENFAHUIQIDINGZHIGONGNENGHELINGHUODE，QIEDU/JUCHENGBENXIAOYI。JINGTAICHUMOYITIJIDAERBIANYI，DANYOUBAIFENZHILIUSHIQIDERENSHENGCHENGCHUMOYITIJIXIYINLETAMENDEZHUYI。ZHEIYIDIAN，SHIBURONGHUSHIDE。

ZHEIJIUSHIWEISHENMEBENWENZHONGJIESHI“RUHEDINGYISHITIDIANZHONGCHUMOYITIJIDEJIBENYAOSU”。CONGCHUANGJIANNEIRONGDEYOU/XIAOBOFANG、SHIJIANLIEBIAOLAIKAN，DAOGOUHEDAOHANGSHIMUBIAO，JINERZENGQIANGDIANNEIYONGHUTIYAN、TISHENGPINPAIYISHI。XIAOFEIZHEKEYIJINGLIYICIMIANDUIMIANDESHUZIHUDONGTIYAN。

NEIRONG

DADUOSHULINGSHOUSHANGDOUHENZHUZHONGCHUMOYITIJIZHONGXIANSHIQIPINGMUDELEIXING。DANZHONGYAODESHI：JIAODIANYINGGAIFANGZAIPINGMUSHANG。XIANSHINEIRONGWANGWANGSHIKEHUJINRUDIANNEIZHIHOUSUOJIECHUDAODEDIYIDIAN。TAYEJINGCHANGBEIBUSHUYUDIANNEIGELEISHOUHUANYINGCHENGDUJIAOGAODESHANGPINPANG。

DANKAOLVZHEIYI/DIAN，PINGMUXIANSHINEIRONGJIUBIXUZUGOUHAO。ZHEISHISHENMEYISINI？SHOUXIAN，ZHEIYIQIEDOUYUANYUSHEJI。RANGXIAOFEIZHENANYIDUDONGDECHUMOYITIJI，JIHUDOUCUOGUOLEYIXIEGUANJIANJIQIAO。JIZHUYIXIAJIXIANGTISHI，BIANKEBAOCHINEIRONGDEJIANDANMINGLE：

CHUANGZAOGUSHI—TONGGUOCHUANGKOUDEPINGMULAIJIANGSHUGUSHI，KEYIZAIYIDINGCHENGDUSHANGXIYINKELIU。JUPULINSIDUNDAXUEDEYIXIANGYANJIUBIAOMING，GUSHINENGYOU/XIAOBIAODAPINPAILINIAN。DANGSHIYONGCHUCHUANGCHUMOYITIJISHI，NEIJIUXURANGXIAOFEIZHEMENMINGBAI，TAMENSUONENGHUODEDEJIAZHI。ZHEIKEYITONGGUOSHIPINHETUXIANGNEIRONGDEYISHIXIAN，YIJIFUZHIWENBEN、GUANGGAOZHANSHI。TONGSHI，ZUIDAXIANDUDILIYONGSHEJIAOMEITIDEYOUSHI。

BAOCHIJIANJIE—YINGQUANLIYIFUDICHUANGZAOYINRENZHUMUDENEIRONG。DANYIGEJINGYANFAZESHI，BAOCHINEIRONGDEJIANDAN、MINGLE。HAIXUBAOCHICHUMOYITIJIZAISECAI、BUJUFANGMIANDEPINGHENG。ZHEIYIWEIZHE，JINSHIYONGLIANGGEHUOSANGEZHUYAOYANSE，CHONGFENYUNYONGKONGBAIDEKONGJIANLAIZHANSHIXINXI。ZAIRENHEYINGXIAOGUIZEZHONG，FUBEN，TONGYANGSHIBIBUKESHAODE。

HELIBUJU—XIANGXIANGYIXIA，PINGMUFANGFOSHIYIJIANYISHUPIN。ZAISHEYINGGUIZEFANGMIAN，YINGBAOCHIDIBUWEISHENSEXI，SHANGFANGWEIQIANSEXI。ZHEIYIDIAN，JIANGBANGZHUNIYOUXIAOSHISHIPINGMUBUJU。HAIKEYILIYONGBIAOTIXIAOXILAIBAOZHENGPINGMUNEIRONGDEYIMULERAN。YOURENDESHIJUEXIAOGUOHEYINRENZHUMUDEWENZI、SECAIXIANGDEYIZHANG，NENGYOUXIAOTIGAOGUANZHUDU。

XUANZEZHUANGZHI

CHUMOYITIJIJUXIANYUPINGMU？DANGRANBUSHI!RUJINDESHITIDIANJINGYINGZHEMIANLINZHEFUHEYUSUANDEDUOYANGHUAXUANZE。CHULECHUANTONGDEPINGMU、BIGUAXIANSHIQI，LINGSHOUSHANGHAIKEYICHUANGJIANBUTONGYUPINGBANDIANNAO、YIDONGSHEBEIDECHUMOYITIJI。

GUIJIEWEIJIDAYINSU。SHOUXIANSHIYUSUAN。QICISHI，XIANGTIGONGSHENMELEIXINGDETIYAN。

DINGZHIBOFANGLIEBIAOHESHIKEBIAO

YIDANQUEDINGLENEIRONGHEZHUANGZHI，XIAYIBUJIUXUYAOQUEDINGBOFANGNEIRONGSHUNXUHESHIJIAN。DADUOSHUZUIJINDEXIANDAIHUADECHUMOYITIJIYINGYONGCHENGXU、BOFANGQIYUNXUYONGHUSHEZHISHIKEBIAOHEBOFANGLIEBIAO。ZHEIKEYIDADAOYOUHUASHIJIANDEMUDE。

CISHI，KEYIGENGYOUXIAODIDINGWEIMUBIAOSHOUZHONG。RUGUOXIANGZAISHANGBAN、SHANGXUEGAOFENGQIZHIQIANJIUHUODEYIDINGGUANZHUDU，JIUBIXURANGXIAOXIKUAISUBOFANG、ERQIEYAOJIANDANMINGLE。

RUGUOSHIZHOUMO，KEYIJIANLIYIGEDANDUDEBOFANGLIEBIAO，YIBIANYOUGENGDUOKONGYUSHIJIANDEXIAOFEIZHELIULAN。ZHEISHENZHINENGSHIXIANTESHUCHANGHEDENEIRONGDINGZHI，LIRUJIDUZHEKOUXINXIDEDINGZHI。

DAOHANG、CHANPINXINXI

CHUMOYITIJIKEYITONGSHIJIANJUMEIGUANYUDUOYONGTU。CHUANGJIANGEXINGHUADEYONGHUGOUWULUXIANTIYAN，KEYIGULIGOUMAI。CHUMOYITIJIKEYICHENGWEIFUZHUXIAOSHOUGONGJU，YONGYUDAOHANG。

XIANZAIDECHUMOYITIJI，KEYIZAIHAOWUEWAICHENGBENDEQINGKUANGXIASHIXIANKUAISUDENEIRONGGENGXIN。GAIBIANBUJUSHI，YISHIRUCI。CISHI，RUODIANNEIMOUGEQUYUYOUCUXIAOHUODONGSHI，XIAOFEIZHEKEYIHENKUAIJIUZHIDAO。FANKONGZHINENGLINGSHOUSHUZIXITONGHAIWEIYONGHUSHEJILEDUOZHONGZHINENGHUDONGYINGYONGYIJISHEJIHUDONGPINGTAI，NENGGOUYOUXIAOZHUAZHUXIAOFEIZHEYANQIUBINGYUTAMENCHANSHENGJIJIDEHUDONG。

ZHEINENGYOUHUANEIBUJIEGOU，WEIMANZUXIAOFEIZHESUOXUTIGONGBAOZHANG。

JIAZHIDINGWEI

RUHEDINGWEICHUMOYITIJI，JIANGHUIYINGXIANGBOFANGNEIRONGHESHIJIAN。PINGMU，YINGZUGOUXINGMU，SHIYONGYINRENZHUMUDEGUANGGAOWENANHEXIANMINGDESECAI，YIXIYINXIAOFEIZHEJINDIAN。YIDANTAMENJINRUDIANNEI，BIANXUYAODIAOJIESHIHETAMENGOUWUTIYANDEFENWEI、SECAIDEMINGAN。

ZUIHOU，ZAIGUANJIANXIAOSHOUDIANSHIYONGSHUZIPINGMU，JIZAISHOUYINQUYUHUOSHANGDIANCHUKOUQUYU，ZHEIGENGNENGYOUXIAOCUJINGOUMAI。

ZHEIXIECHUMOYITIJISHICHUANGZAOYUXIAOFEIZHEZHIJIANEWAIJIECHUDIANDEZHUYAOFANGSHI，BINGBAOCHIZHEXIAOSHOUYEWUDEGAOGUANZHUDU。

CHUMOYITIJIXIANSHIQI、MOBANDECHUANGJIANZAIBUDUANDETUIJINDANGZHONG。YUCITONGSHI，YINGGAIZHUANZHUYUCHUMOYITIJIDESHIYONG、BUSHUDIDIAN、ZHANSHINEIRONG，YIJIYONGHUTIYANDECHUANGZAOSHANG。DANGCAIYONGCHUMOYITIJIZHIQIAN，YOUBIYAOXIANZHANZAIYONGHUDEJIAODUSIKAOWENTI。TONGCHANG，JIANJIEDEBUJU，KEYIGENGHAODIBANGZHUYONGHUCHUANGJIANXIANSHIQI。YIDANZUODAOLEZHEIYIDIAN，KELIU，BIANHUIYUANYUANBUDUAN。