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零售业触摸一体机的定位应用价值

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零售业触摸一体机的定位应用价值

发布日期:2017-08-05 作者:zhy 点击:

零售商们在线上到线下、线下到线上之间游走时,会发现数字交互与线下环境结合的力量源泉所在。消费者们对于数字化日益敏/感,并希望获得多渠道的零售体验。于是,许多零售商们将触摸一体机作为辅助销售工具,用以提供产品信息、导航等。

RUGUOZHENGQUESHIYONG,CHUMOYITIJISHIKEYICHONGFENFAHUIQIDINGZHIGONGNENGHELINGHUODE,QIEDU/JUCHENGBENXIAOYI。JINGTAICHUMOYITIJIDAERBIANYI,DANYOUBAIFENZHILIUSHIQIDERENSHENGCHENGCHUMOYITIJIXIYINLETAMENDEZHUYI。ZHEIYIDIAN,SHIBURONGHUSHIDE。


ZHEIJIUSHIWEISHENMEBENWENZHONGJIESHI“RUHEDINGYISHITIDIANZHONGCHUMOYITIJIDEJIBENYAOSU”。CONGCHUANGJIANNEIRONGDEYOU/XIAOBOFANG、SHIJIANLIEBIAOLAIKAN,DAOGOUHEDAOHANGSHIMUBIAO,JINERZENGQIANGDIANNEIYONGHUTIYAN、TISHENGPINPAIYISHI。XIAOFEIZHEKEYIJINGLIYICIMIANDUIMIANDESHUZIHUDONGTIYAN。

NEIRONG

DADUOSHULINGSHOUSHANGDOUHENZHUZHONGCHUMOYITIJIZHONGXIANSHIQIPINGMUDELEIXING。DANZHONGYAODESHI:JIAODIANYINGGAIFANGZAIPINGMUSHANG。XIANSHINEIRONGWANGWANGSHIKEHUJINRUDIANNEIZHIHOUSUOJIECHUDAODEDIYIDIAN。TAYEJINGCHANGBEIBUSHUYUDIANNEIGELEISHOUHUANYINGCHENGDUJIAOGAODESHANGPINPANG。

DANKAOLVZHEIYI/DIAN,PINGMUXIANSHINEIRONGJIUBIXUZUGOUHAO。ZHEISHISHENMEYISINI?SHOUXIAN,ZHEIYIQIEDOUYUANYUSHEJI。RANGXIAOFEIZHENANYIDUDONGDECHUMOYITIJI,JIHUDOUCUOGUOLEYIXIEGUANJIANJIQIAO。JIZHUYIXIAJIXIANGTISHI,BIANKEBAOCHINEIRONGDEJIANDANMINGLE:

CHUANGZAOGUSHI—TONGGUOCHUANGKOUDEPINGMULAIJIANGSHUGUSHI,KEYIZAIYIDINGCHENGDUSHANGXIYINKELIU。JUPULINSIDUNDAXUEDEYIXIANGYANJIUBIAOMING,GUSHINENGYOU/XIAOBIAODAPINPAILINIAN。DANGSHIYONGCHUCHUANGCHUMOYITIJISHI,NEIJIUXURANGXIAOFEIZHEMENMINGBAI,TAMENSUONENGHUODEDEJIAZHI。ZHEIKEYITONGGUOSHIPINHETUXIANGNEIRONGDEYISHIXIAN,YIJIFUZHIWENBEN、GUANGGAOZHANSHI。TONGSHI,ZUIDAXIANDUDILIYONGSHEJIAOMEITIDEYOUSHI。

BAOCHIJIANJIE—YINGQUANLIYIFUDICHUANGZAOYINRENZHUMUDENEIRONG。DANYIGEJINGYANFAZESHI,BAOCHINEIRONGDEJIANDAN、MINGLE。HAIXUBAOCHICHUMOYITIJIZAISECAI、BUJUFANGMIANDEPINGHENG。ZHEIYIWEIZHE,JINSHIYONGLIANGGEHUOSANGEZHUYAOYANSE,CHONGFENYUNYONGKONGBAIDEKONGJIANLAIZHANSHIXINXI。ZAIRENHEYINGXIAOGUIZEZHONG,FUBEN,TONGYANGSHIBIBUKESHAODE。

HELIBUJU—XIANGXIANGYIXIA,PINGMUFANGFOSHIYIJIANYISHUPIN。ZAISHEYINGGUIZEFANGMIAN,YINGBAOCHIDIBUWEISHENSEXI,SHANGFANGWEIQIANSEXI。ZHEIYIDIAN,JIANGBANGZHUNIYOUXIAOSHISHIPINGMUBUJU。HAIKEYILIYONGBIAOTIXIAOXILAIBAOZHENGPINGMUNEIRONGDEYIMULERAN。YOURENDESHIJUEXIAOGUOHEYINRENZHUMUDEWENZI、SECAIXIANGDEYIZHANG,NENGYOUXIAOTIGAOGUANZHUDU。

XUANZEZHUANGZHI

CHUMOYITIJIJUXIANYUPINGMU?DANGRANBUSHI!RUJINDESHITIDIANJINGYINGZHEMIANLINZHEFUHEYUSUANDEDUOYANGHUAXUANZE。CHULECHUANTONGDEPINGMU、BIGUAXIANSHIQI,LINGSHOUSHANGHAIKEYICHUANGJIANBUTONGYUPINGBANDIANNAO、YIDONGSHEBEIDECHUMOYITIJI。

GUIJIEWEIJIDAYINSU。SHOUXIANSHIYUSUAN。QICISHI,XIANGTIGONGSHENMELEIXINGDETIYAN。

DINGZHIBOFANGLIEBIAOHESHIKEBIAO

YIDANQUEDINGLENEIRONGHEZHUANGZHI,XIAYIBUJIUXUYAOQUEDINGBOFANGNEIRONGSHUNXUHESHIJIAN。DADUOSHUZUIJINDEXIANDAIHUADECHUMOYITIJIYINGYONGCHENGXU、BOFANGQIYUNXUYONGHUSHEZHISHIKEBIAOHEBOFANGLIEBIAO。ZHEIKEYIDADAOYOUHUASHIJIANDEMUDE。

CISHI,KEYIGENGYOUXIAODIDINGWEIMUBIAOSHOUZHONG。RUGUOXIANGZAISHANGBAN、SHANGXUEGAOFENGQIZHIQIANJIUHUODEYIDINGGUANZHUDU,JIUBIXURANGXIAOXIKUAISUBOFANG、ERQIEYAOJIANDANMINGLE。

RUGUOSHIZHOUMO,KEYIJIANLIYIGEDANDUDEBOFANGLIEBIAO,YIBIANYOUGENGDUOKONGYUSHIJIANDEXIAOFEIZHELIULAN。ZHEISHENZHINENGSHIXIANTESHUCHANGHEDENEIRONGDINGZHI,LIRUJIDUZHEKOUXINXIDEDINGZHI。

DAOHANG、CHANPINXINXI

CHUMOYITIJIKEYITONGSHIJIANJUMEIGUANYUDUOYONGTU。CHUANGJIANGEXINGHUADEYONGHUGOUWULUXIANTIYAN,KEYIGULIGOUMAI。CHUMOYITIJIKEYICHENGWEIFUZHUXIAOSHOUGONGJU,YONGYUDAOHANG。

XIANZAIDECHUMOYITIJI,KEYIZAIHAOWUEWAICHENGBENDEQINGKUANGXIASHIXIANKUAISUDENEIRONGGENGXIN。GAIBIANBUJUSHI,YISHIRUCI。CISHI,RUODIANNEIMOUGEQUYUYOUCUXIAOHUODONGSHI,XIAOFEIZHEKEYIHENKUAIJIUZHIDAO。FANKONGZHINENGLINGSHOUSHUZIXITONGHAIWEIYONGHUSHEJILEDUOZHONGZHINENGHUDONGYINGYONGYIJISHEJIHUDONGPINGTAI,NENGGOUYOUXIAOZHUAZHUXIAOFEIZHEYANQIUBINGYUTAMENCHANSHENGJIJIDEHUDONG。

ZHEINENGYOUHUANEIBUJIEGOU,WEIMANZUXIAOFEIZHESUOXUTIGONGBAOZHANG。

JIAZHIDINGWEI

RUHEDINGWEICHUMOYITIJI,JIANGHUIYINGXIANGBOFANGNEIRONGHESHIJIAN。PINGMU,YINGZUGOUXINGMU,SHIYONGYINRENZHUMUDEGUANGGAOWENANHEXIANMINGDESECAI,YIXIYINXIAOFEIZHEJINDIAN。YIDANTAMENJINRUDIANNEI,BIANXUYAODIAOJIESHIHETAMENGOUWUTIYANDEFENWEI、SECAIDEMINGAN。

ZUIHOU,ZAIGUANJIANXIAOSHOUDIANSHIYONGSHUZIPINGMU,JIZAISHOUYINQUYUHUOSHANGDIANCHUKOUQUYU,ZHEIGENGNENGYOUXIAOCUJINGOUMAI。

ZHEIXIECHUMOYITIJISHICHUANGZAOYUXIAOFEIZHEZHIJIANEWAIJIECHUDIANDEZHUYAOFANGSHI,BINGBAOCHIZHEXIAOSHOUYEWUDEGAOGUANZHUDU。

CHUMOYITIJIXIANSHIQI、MOBANDECHUANGJIANZAIBUDUANDETUIJINDANGZHONG。YUCITONGSHI,YINGGAIZHUANZHUYUCHUMOYITIJIDESHIYONG、BUSHUDIDIAN、ZHANSHINEIRONG,YIJIYONGHUTIYANDECHUANGZAOSHANG。DANGCAIYONGCHUMOYITIJIZHIQIAN,YOUBIYAOXIANZHANZAIYONGHUDEJIAODUSIKAOWENTI。TONGCHANG,JIANJIEDEBUJU,KEYIGENGHAODIBANGZHUYONGHUCHUANGJIANXIANSHIQI。YIDANZUODAOLEZHEIYIDIAN,KELIU,BIANHUIYUANYUANBUDUAN。


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